SEO for everyone • Yoast

# Yoast SEO > Yoast SEO is the leading SEO plugin for WordPress and Shopify. Since 2010, Yoast has helped millions of users—from bloggers to Fortune 500 companies—optimize their websites and content for search engines and users alike. Yoast is part of Newfold Digital, a leading web technology company supporting millions of small- and medium-sized businesses worldwide. The [Yoast team](https://yoast.com/about-us/team/) includes SEO specialists, developers, and educators dedicated to making SEO accessible and effective for everyone. Yoast’s mission is SEO for everyone. ## Products - [Yoast SEO for WordPress](https://yoast.com/product/yoast-seo-wordpress/): Core SEO plugin for WordPress with on-page analysis, readability checks, schema markup, and more. - [Yoast SEO Premium](https://yoast.com/product/yoast-seo-premium-wordpress/): Premium version with internal linking suggestions, advanced content insights, AI features and 24/7 support. - [Yoast SEO for Shopify](https://yoast.com/product/yoast-seo-shopify/): The Yoast SEO app for Shopify helps store owners optimize product and category pages with ease. - [Yoast WooCommerce SEO](https://yoast.com/product/yoast-woocommerce-seo/): Tailored SEO enhancements for WooCommerce stores. - [Yoast SEO AI+](https://yoast.com/product/yoast-seo-ai-plus/): Your complete search visibility package. - [Yoast Duplicate Post](https://yoast.com/product/yoast-duplicate-post/): Clone and manage content workflows directly in the WordPress editor. ## Academy - [Yoast SEO Academy](https://yoast.com/academy/): Yoast offers an SEO Academy which contains educational resources and courses on SEO and WordPress, helping users enhance their knowledge and skills in search engine optimization. ### Free Courses - [Free lessons - Yoast SEO Academy trials](https://yoast.com/academy/training-subscription/free-lessons-yoast-seo-academy-trials/) - [Free SEO training: SEO for beginners](https://yoast.com/academy/free-seo-training-seo-for-beg