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# VELOXY > The Best AI-Powered Field Sales Software for Salesforce Users. Purpose: Provide actionable insights, tools, and resources for field sales and Salesforce CRM users. Audience: Sales executives, sales managers, territory sales managers, regional sales managers, field sales reps, outside sales reps, sales enablement professionals, and Salesforce administrators worldwide. Expertise: Field sales productivity, AI-powered automation, and CRM optimization. ======================== ## Posts ======================== ### URL: https://veloxy.io/15-win-loss-analysis-questions/ Title: 15 Win-Loss Analysis Questions to Reinforce Your Sales Process Category: Sales Best Practices Author: Samir Majumdar Publication Date: September 21, 2021 Updated Date: March 23, 2023 Summary: This article provides a comprehensive guide to conducting win-loss analyses to strengthen sales processes by identifying why deals are won or lost. It defines win-loss analysis as the practice of gathering feedback from both customers and non-customers to understand decision-making factors, perceived strengths and weaknesses, and competitive positioning. The post outlines 15 detailed questions designed to uncover actionable insights, covering topics such as decision-making processes, key purchase influences, team interactions, product/service ratings, sales process timing, reasons for purchase or non-purchase, industry reputation, competitive differences, improvement suggestions, and additional feedback. The guide also explores questions about discovery sources, most valued features, areas for improvement, and factors that could have swayed a buying decision. Additionally, it presents “The 5 Rules of Successful Post-Decision Interviews,” emphasizing timely execution (within 3 months), a non-sales interview environment, possible outsourcing to unbiased third parties, the importance of perception, and the use of structured, metrics-based templates. The intended audience is sales leaders, account