Global leader in eye tracking for over 20 years - Tobii

# Tobii - Eye Tracking Technology & Solutions > World leader in eye tracking technology and attention computing # tobii.com [Everything eye tracking and attention computing](https://www.tobii.com/llm/en/blog.md) [4 key points of eye tracking to use in your proposal](https://www.tobii.com/llm/en/blog/4-key-benefits-of-eye-tracking.md) [5 factors shaping the future of XR](https://www.tobii.com/llm/en/blog/5-factors-shaping-the-future-of-xr.md) [5 Pro Tips to Get Started with Tobii Ghost](https://www.tobii.com/llm/en/blog/5-pro-tips-to-get-started-with-tobii-ghost.md) [Tobii DMS: Top 5 reasons it's best-in-class](https://www.tobii.com/llm/en/blog/5-reasons-tobii-dms-is-the-best-around.md) [5 tips on maximizing the value of VR eye tracking](https://www.tobii.com/llm/en/blog/5-tips-for-maximizing-the-value-of-eye-tracking-studies-in-vr.md) [Eye tracking used in VR to research human behavior](https://www.tobii.com/llm/en/blog/a-vr-study-of-human-behavior.md) [5 advancements in eye tracking for consumer research](https://www.tobii.com/llm/en/blog/advancements-consumer-research.md) [AI: Actual Intelligence! Predictive Models vs. Eye Tracking](https://www.tobii.com/llm/en/blog/ai-actual-intelligence.md) [Amplify ad effect using facial emotion recognition](https://www.tobii.com/llm/en/blog/amplify-ad-effect-facial-emotion-recognition.md) [Attention computing — What is it & What it means to you](https://www.tobii.com/llm/en/blog/attention-computing-what-is-it-and-what-could-it-mean-for-you.md) [Understand customer feedback with eye tracking enabled VR](https://www.tobii.com/llm/en/blog/better-understanding-of-customer-feedback-with-eye-tracking-enabled-vr.md) [Boosting advert effect with eye tracking insights](https://www.tobii.com/llm/en/blog/boosting-advert-effect-with-eye-tracking-insights.md) [Capturing human data in the era of AI using eye tracking](https://www.tobii.com/llm/en/blog/capturing-human-data-in-the-era-of-ai.md) [Closing the literacy gap with AI and eye tra