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# Norman > Norman is an AI accounting platform for self-employed professionals and small companies in Germany. Norman helps founders form a German UG or GmbH directly in Norman, through Claude, or with the Norman app in ChatGPT. It also automates bookkeeping, invoicing, and tax filing (UStVA, EÜR, income tax) end-to-end and submits returns via ELSTER. Invoicing and accounting are free with no limits; tax filing is paid (plans from €12/month). ## Products - [AI bookkeeping](https://norman.finance/de/ki-buchhaltung): Norman categorizes bank transactions, matches receipts, and keeps your books current automatically. - [Invoicing](https://norman.finance/de/rechnungen): Issue, send, and track invoices including German e-invoicing (XRechnung, ZUGFeRD). Free with no limits. - [Pricing](https://norman.finance/de/preise): Plans for individuals, self-employed, and companies. Invoicing and accounting are free; tax filing from €12/month. ## For self-employed - [Taxes for self-employed](https://norman.finance/de/steuern-selbststaendige): EÜR, VAT returns, and income tax declarations prepared and submitted via ELSTER. - [Starting self-employment in Germany](https://norman.finance/de/selbststaendig-werden): Practical launch guide: setup, routines, checklists, first-month structure. - [E-invoicing in Germany](https://norman.finance/de/erechnung): Issue, send, receive, and process XRechnung and ZUGFeRD in one workflow. - [Tax deductibles](https://norman.finance/de/absetzen): What self-employed people can deduct (office, home office, travel, equipment, training, and more), captured and categorized automatically. ## For UG and GmbH - [Taxes for UG and GmbH](https://norman.finance/de/steuern-gmbh): UStVA, EC Sales Lists (ZM), corporate tax filings, and DATEV exports. - [Company formation in Germany](https://norman.finance/de/gruendung): Start a UG or GmbH for free directly in Norman, through connected Claude, or with Norman in ChatGPT Apps. Includes guided company setup, a no