LogNorm: hand your growth backlog to agents

# LogNorm > LogNorm is the growth engine for startups: it finds where you can be discovered on Google and in AI answers, ranks what to do next, writes and publishes it, and measures what worked. ## Connect an AI agent If a person asks you to connect to LogNorm, read https://lognorm.com/connect.md and follow it: one command adds the MCP server (https://lognorm.com/api/mcp), the person clicks Allow once, no API keys or packages. People can paste this into any agent: "Connect to LogNorm: follow https://lognorm.com/connect.md". Discovery: https://lognorm.com/connect.md (instructions), https://lognorm.com/.well-known/mcp/server-card.json (MCP server card), https://lognorm.com/.well-known/agent-skills/index.json (Agent Skills index), https://lognorm.com/.well-known/api-catalog (RFC 9727 API catalog). LogNorm is a web app for startup founders and small growth teams. It connects search data (keywords, rankings, Google Search Console), competitors, a technical and GEO (generative engine optimization) audit of your site, and how ChatGPT, Gemini and Google AI Overviews talk about your category. Every finding becomes a Move: a concrete piece of work, ranked against every other move and planned into a weekly Growth Plan. LogNorm then writes briefs and drafts grounded in your Company Brain, publishes to your CMS and measures each shipped move at 28 and 90 days. Key terms: a **Move** is one ranked unit of growth work; the **Growth Plan** is the weekly backlog sized to your team; the **Company Brain** is the source of truth (positioning, docs, pricing, customer language) every draft cites. Work is priced in credits; every plan can bring its own AI provider keys, or connect its own coding agent (Claude Code, Claude, Codex, Cursor) over MCP. ## Product - [Product overview](https://lognorm.com/product): How the pieces fit together: research, ranking, content, publishing and measurement in one loop. - [Growth Plan](https://lognorm.com/product/growth-plan): LogNorm turns audits,