Frigade — AI That Learns Your Product and Guides Your Users

# Frigade > Frigade is an AI agent that learns your product by actually using it, then guides your users through real workflows inside your app. Unlike tools that rely on help docs or pre-built flows, Frigade autonomously navigates your product to understand how features connect, where users get stuck, and how to walk them through tasks step-by-step. It handles onboarding, in-app support, feature adoption, and user research in one platform. Frigade is used by product, growth, and support teams at B2B SaaS companies including Productboard, Merge, Arc, Sanity, Valley, Orb, and 200+ other product-led organizations. It is SOC 2 Type II and GDPR compliant. ## How It Works Frigade deploys as a lightweight snippet in your application. Once installed, the AI agent uses your product like a real user to learn how it works. There are no workflows to configure, no decision trees to build, and no documentation to write. The agent stays current as your product changes, so guidance never goes stale. Key capabilities: - Guides users through multi-step tasks inside the product UI - Takes actions on behalf of users (form fills, navigation, feature activation) - Detects where users get stuck and proactively offers help - Hands off to human support when needed - Provides insights on user behavior and friction points - Supports theming and full white-label customization Setup takes minutes, not weeks. Frigade installs like adding a user to your product. ## Use Cases - **Onboarding and activation**: Personalized onboarding journeys from day one. Accelerate time-to-value with guided flows tailored to each user. - **Customer support**: Resolve common support questions with step-by-step guidance inside the product. Reduce ticket volume without scaling headcount. - **Feature adoption**: Surface underused features at the right moment with contextual nudges and walkthroughs. - **Product marketing**: Deliver in-app announcements, banners, and promotions without code changes. - **User re