Formo | Analytics & Attribution Platform for Onchain Apps
Formo helps crypto and DeFi teams drive growth with analytics and attribution designed for onchain growth. Leading onchain apps use Formo's end-to-end analytics, onchain attribution, and wallet intelligence to drive growth.
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# Formo
> Formo is an analytics and attribution platform for onchain apps. It combines web, product, and onchain data so DeFi and crypto teams can track growth, measure campaign ROI, and understand user behavior without third-party cookies or sensitive personal data.
Formo is purpose-built for crypto. It natively supports wallets, smart contract events, and onchain transactions alongside traditional web and product analytics. Teams use Formo to track metrics like DAU, transactions, volume, revenue, and retention across the full user journey, from page visit to onchain conversion.
Our customers include Jumper, KyberSwap, WalletConnect, and Kaia.
## Getting Started
- [Sign Up](https://app.formo.so): Create a free Formo account. No credit card required.
- [Documentation](https://docs.formo.so): Quickstart guides, SDK reference, API docs, and integration tutorials.
- [OpenAPI Spec (JSON)](https://docs.formo.so/api-reference/openapi.json)
- [Startup Program](https://formo.so/startups): Discounts, support, and resources for early-stage crypto startups.
- [Partner Program](https://formo.so/partners): Earn rewards by referring paying customers to Formo.
## Core Features
- [Product Analytics](https://formo.so/analytics): Track user journeys, build funnels, measure retention, and create custom charts across web and onchain activity.
- [Onchain Attribution](https://formo.so/onchain-attribution): Measure which channels and campaigns drive onchain activity. Supports UTM, referrer, and referral tracking with full onchain ROI visibility.
- [Wallets](https://formo.so/wallets): Comprehensive wallet analytics and intelligence for onchain apps.
- [Wallet Intelligence](https://formo.so/wallet-profiles): Turn anonymous wallets into rich user profiles with net worth, transaction history, DeFi positions, Merkl campaigns, and activity frequency.
- [Audience Insights](https://docs.formo.so/features/wallet-intelligence/audience-insights): Understand your user base by top protocols used