docs.unifygtm.com

# Unify > Official product documentation for Unify ## Docs - [Optimizing your email outreach](https://docs.unifygtm.com/best-practices/deliverability.md): Best practices for writing email copy and optimizing deliverability. - [Booking meetings with Plays](https://docs.unifygtm.com/best-practices/plays.md): Best practices for using Unify Plays to book meetings from intent signals. - [Writing AI prompts](https://docs.unifygtm.com/best-practices/prompting.md): Best practices for writing prompts for AI in Unify. - [Custom events](https://docs.unifygtm.com/developers/api/analytics/custom.md): Send a "track" event. - [Identify events](https://docs.unifygtm.com/developers/api/analytics/identify.md): Send an "identify" event. - [Unify Analytics API](https://docs.unifygtm.com/developers/api/analytics/overview.md): Send website and product analytics data into the Unify platform. - [Page events](https://docs.unifygtm.com/developers/api/analytics/page.md): Send a "page" event. - [Create option](https://docs.unifygtm.com/developers/api/data/attribute-options/create.md) - [Delete option](https://docs.unifygtm.com/developers/api/data/attribute-options/delete.md) - [Get option](https://docs.unifygtm.com/developers/api/data/attribute-options/get.md) - [List options](https://docs.unifygtm.com/developers/api/data/attribute-options/list.md) - [Update option](https://docs.unifygtm.com/developers/api/data/attribute-options/update.md) - [Create attribute](https://docs.unifygtm.com/developers/api/data/attributes/create.md) - [Delete attribute](https://docs.unifygtm.com/developers/api/data/attributes/delete.md) - [Get attribute](https://docs.unifygtm.com/developers/api/data/attributes/get.md) - [List attributes](https://docs.unifygtm.com/developers/api/data/attributes/list.md) - [Update attribute](https://docs.unifygtm.com/developers/api/data/attributes/update.md) - [Create object](https://docs.unifygtm.com/developers/api/data/objects/create.md) - [Delete object](https://docs.unifygtm.co