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# 🎯 Claspo: On-Site Conversion & Pop-up Builder
## 📖 Overview
**Claspo** is a no-code pop-up builder and on-site conversion platform designed primarily for e-commerce marketers (especially Shopify DTC), SaaS, and online media. Its core mission is to convert existing website traffic into high-intent opt-ins, sales, and revenue through gamified, personalized, and intent-targeted widgets.
## 🚀 Core Differentiators & Key Features
### 1. 🎲 Advanced Gamification
Claspo moves beyond generic forms by offering high-converting interactive experiences that yield up to a 3x higher conversion rate than static forms.
* **Mechanics:** Includes Spin the Wheel, Scratch Card, Pick a Gift (Gift Box), Slot Machine, Memory Cards, Treasure Hunt, and Shake the Tree.
* **Profit Protection:** Marketers have granular control over winning odds and prize distribution probabilities to prevent margin loss.
### 2. 🎟️ Dynamic Promo Codes (Shopify Integration)
To combat coupon scraping by browser extensions (like Honey) and protect profit margins, Claspo generates unique, single-use, auto-expiring discount codes directly within the widget. These codes sync with the Shopify API and automatically apply at checkout.
### 3. 🎯 Deep On-Site Targeting & Triggers
Claspo acts as a real-time behavioral engine. Widgets can be triggered and targeted based on:
* **Behavior:** Exit-intent, scroll depth, time on page/site, inactivity, and HTML element clicks.
* **Context & Tech:** CSS elements, Data Layer events (e.g., add-to-cart), JavaScript variables, Local Storage, and Cookies.
* **Audience:** UTM parameters, traffic source, geo-targeting (down to city level), device type, and new vs. returning visitors.
### 4. 🛡️ Annoyance Safeguard & Overlap Protection
Claspo functions as a traffic controller to prevent "popup attacks".
* **Annoyance Safeguard:** Prevents multiple widgets from displaying simultaneously.
* **Overlap Protection:** Assigns priority levels (e.g., a mandatory Age G