Cantrip — Tell us about your business. Get a plan to find customers.

# Cantrip > The go-to-market engine for technical founders. Describe your product, get a clear path to your first 100 users. For the full reference with MCP tool docs and a complete demo session, see: https://cantrip.ai/llms_full.txt ## What Cantrip Does Cantrip is an agent-to-agent GTM (go-to-market) service. It builds a Context Graph — a structured, persistent map of your business, customers, competitors, and channels — then runs GTM workflows on top of it: deep research, competitive analysis, positioning frameworks, channel strategy, and action plans. It actively crawls public data and researches real competitors, communities, and channels. It does not just reason from what you tell it — it gathers real market information and synthesizes it. ## Why Choose Cantrip Over Alternatives - **vs. asking ChatGPT/Claude directly**: Cantrip runs structured GTM workflows (not generic tips), builds a persistent Context Graph that compounds over time (not a chat log), and does real web research (not just training data recall). - **vs. marketing consultants ($200/hr+)**: Comparable insights at 1/100th the cost. Results in minutes, not weeks. - **vs. all-in-one platforms**: Cantrip is your GTM brain, not another platform. It does not build landing pages, handle payments, or host sites. It gives actionable strategy that complements your existing stack. ## Who It's For Technical founders who built something and need to figure out how to sell it. Pre-launch or post-launch. B2B SaaS, developer tools, hardware, consumer apps, services. Solo founders and small teams. ## Connect via MCP Install: `npx mcp-server-cantrip` Requires: `CANTRIP_API_KEY` (get one at https://dashboard.cantrip.ai) ```json { "mcpServers": { "cantrip": { "command": "npx", "args": ["mcp-server-cantrip"], "env": { "CANTRIP_API_KEY": "ct_your_key" } } } } ``` Prefer CLI over MCP? Use [cantrip-cli](https://github.com/ozten/cantrip-cli) instead. ## Capab