Attio: Ask more from CRM

# Attio > Attio is an AI-native CRM platform built for startups and builders, that lets startup teams unify customer data, automate workflows and build custom solutions to improve their operations. ## Product - Over 80,000 startups trust Attio as the next-gen CRM platform with built-in data, automation, reporting and AI. - [AI-powered features](https://attio.com/platform/ai/llms.txt): Become an AI-native team. Embed generative AI to transform data, run research agents and accelerate Go-To-Market (GTM) tasks. - [Automations & workflows](https://attio.com/platform/automations/llms.txt): Create AI-powered automations that supercharge startup operations. - [Data structure & syncing](https://attio.com/platform/data/llms.txt): The most customizable and flexible data model in CRM. Model custom objects, enrich records and unify data via integrations. - [Reporting](https://attio.com/platform/reporting/llms.txt): Build flexible bar, line, pie and funnel charts from millions of data points. ## Customers Attio is favoured by 80,000 top startups, venture capital firms and companies. Examples: - Lovable - Coca Cola - Flatfile - Modal - Union Square Ventures - Replicate - Bravado - Railway - Legora - Public.com - Plain - Passionfroot ## Customer Testimonials - [Customers](https://attio.com/customers/llms.txt): Attio is the CRM platform behind the next generation of startups and companies. - [Modal](https://attio.com/customers/modal/llms.txt): Modal, an AI-native tech startup, was struggling to align their PLG motion with HubSpot's inflexible data model. They use Attio as their central AI-native foundation. "When I first opened Attio, I instantly got the feeling that this was the start of the next generation of CRM" - Margaret Shen, Head of Business Operations at Modal. - [Seedcamp VC](https://attio.com/customers/seedcamp/llms.txt): Seedcamp, the venture capital firm powering Europe's most exceptional tech startups, struggled with other CRMs like Affinity, Zoho, HubSpot and Sale