AI Analytics Platform for Modern Digital Analytics | Amplitude

# Amplitude > Amplitude is the digital analytics platform that helps product, data, and marketing teams understand user behavior, ship better experiences, and grow their business. Amplitude provides product analytics, experimentation (feature flags and A/B testing), session replay, web analytics, and customer data platform (CDP) capabilities. - Website: https://amplitude.com - Developer Documentation: https://www.docs.developers.amplitude.com - API Reference: https://www.docs.developers.amplitude.com/analytics/apis/ ## Pages - [2026 AI Impact Awards ](https://amplitude.com/2026-ai-impact-awards): Submit your AI workflows to the 2026 AI Impact Awards. Showcase real results, gain recognition, and highlight measurable business impact with Amplitude AI. - [6 Clicks | The Amplitude Video Guides](https://amplitude.com/6clicks): Answer your digital business questions in 6 clicks or less with these video tutorials from Amplitude experts. - [Digital Analytics Platform Buyer’s Guide](https://amplitude.com/Digital_Analytics_Platform_Buyers_Guide): Navigate changes in digital analytics. Simplifying choices, our guide aids your search for the perfect platform to boost your digital strategy. - [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools. - [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a-old): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools. - [AI Analytics Platform for Modern Digital Analytics](https://amplitude.com/a-rebrand): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools. - [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a-sanity_tes