Almeta ML: Predict Customer Behavior on Your Website

# Almeta ML > A machine learning service for predicting customer behavior on websites in real-time. Provides built-in ML models for likelihood to purchase, churn prediction, product recommendations, send time optimization, lead scoring. Almeta ML enables businesses to run predictive analytics directly on their websites using event tracking similar to Google Analytics or Facebook Pixel. The platform processes customer action data to predict future behavior through machine learning models, with results delivered in real time to the website, advertising networks, email platforms, CRMs, and personalization engines. ## Features - [Almeta ML](https://almeta.cloud): Product overview, pricing, testimonials, and signup - [Likelihood of an Event](https://docs.almeta.cloud/ml-models/propensity): Calculate likelihood of an event based on historical data and user behavior - [Personalized Product Recommendations](https://docs.almeta.cloud/ml-models/product-recommendations): Generate personalized product recommendations based on user behavior and preferences ## Getting Started - [Introduction](https://docs.almeta.cloud/): Overview of Almeta ML service and prediction examples - [Core Concepts](https://docs.almeta.cloud/concepts): Understanding Events, Models, Destinations, and Catalog data fundamentals - [Getting Started Guide](https://docs.almeta.cloud/getting-started): Step-by-step setup process including account creation, data sources, model selection, and destinations ## Implementation - [Web Tag Installation](https://docs.almeta.cloud/web-tag): JavaScript snippet installation guide with Google Tag Manager integration and consent management - [Web Tags and Models](https://docs.almeta.cloud/web-tag-model-calculations): Running an ML model calculation directly from a web tag - [Events Documentation](https://docs.almeta.cloud/events): Comprehensive event tracking reference with standard and custom event examples ## API - Base URL: `https://api.almeta.cloud/ml/` - [API Auth