Fathom Analytics: A Better Google Analytics Alternative

# Fathom Analytics > Fathom Analytics is a simple, privacy-focused website analytics tool. It's a Google Analytics alternative that doesn't compromise visitor privacy. ## Help Documentation ### Getting Started - [Ad and email campaigns (UTMs)](https://usefathom.com/docs/start/utms): Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns. - [Create a Fathom account](https://usefathom.com/docs/start/create): Fathom Analytics is a hosted website analytics software tool. - [Dashboard explained](https://usefathom.com/docs/start/dashboard): First, let's start with what Fathom Analytics is: simple, GDPR-compliant website analytics that shows you data about your website on a dashboard or email report. - [Do I need to sign the DPA?](https://usefathom.com/docs/start/dpa): We can’t offer legal advice, but we can talk about the purpose of our DPA. - [How do free trials work?](https://usefathom.com/docs/start/trials): When you sign up for an account with Fathom Analytics, you get a 7-day free trial. - [Our sample privacy policy](https://usefathom.com/docs/start/policy): Since our software is privacy-first website analytics, there’s typically less to do on your end because we collect such a minimal amount of data from visitors. - [How Fathom measures your analytics](https://usefathom.com/docs/start/measurement): A complete guide to how every metric on your Fathom dashboard is calculated, how attribution works, and what the numbers mean. - [Script installation](https://usefathom.com/docs/start/install): To start collecting data from your website, you need to install our script in the header of your site’s code. - [Using keyboard shortcuts](https://usefathom.com/docs/start/shortcuts): Fathom Analytics has keyboard shortcuts for navigating your dashboard quickly. ### Script & Installation - [Add the embed script](https://usefathom.com/docs/script/embed): To start using Fathom Analytics, you simply

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