Second Door | Modern Physical Therapy Growth Platform

# Second Door > Second Door is a patient access and demand management platform that connects physical therapy clinics with the patients and employers they serve. It centralizes inbound demand into a single workflow—helping PT practices run efficient front offices while optimizing for net rate, and helping employers deliver PT and MSK benefits that employees actually use while lowering MSK costs overall. ## What Second Door Does ### For PT Clinics and Providers Second Door helps PT clinics manage the full patient intake journey, from first referral to scheduled visit. Core capabilities include: - Centralized lead and referral management (fax, phone, web, paid) - Configurable scheduling workflows including booking rules and case mix optimization - Kanban-style front office workflow with clear status tracking - Two-way SMS patient communication - Automated follow-up and outreach workflows - Reactivation and email marketing campaigns - Reporting and conversion visibility from referral to discharge ### For Employers and HR Teams Second Door helps self-insured employers and HR teams design and deliver direct-to-employer PT and MSK benefit programs that reduce cost and improve employee utilization. Core capabilities include: - Direct contracting infrastructure between employers and PT providers - Elimination of prior authorizations, visit caps, and insurance friction - Hybrid care models combining in-person and digital MSK support - Early intervention and preventative care programs - Employee engagement and benefit utilization support - MSK cost tracking and outcomes reporting ## Who Second Door Serves - Physical therapy clinic owners and operators looking to improve intake conversion, reduce no-shows, and build more predictable revenue - Employers and HR teams seeking direct-to-employer PT and MSK benefit solutions that reduce cost and eliminate insurance friction ## Key Problems Second Door Solves - Referrals and leads arriving through disconnected channels (