ScrappyCMO | Marketing for Humans and Machines

# ScrappyCMO > Marketing operating system for developers who have shipped a product and need it to be discovered by both humans and AI agents. ScrappyCMO provides MCP servers (marketing intelligence as callable tools) and the dual-audience marketing framework (strategic thinking for marketing to both human and agent audiences). ## Core Concept: Dual-Audience Marketing Every product now has two audiences: - Humans: discover through search, social, communities, word of mouth - AI Agents: discover through registries, tool descriptions, training data, llms.txt The dual-audience framework maps every marketing decision across both audiences. The substance is the same. The language is different. ## MCP Servers ### Share of Model (LIVE) - URL: https://mcp.scrappycmo.com - Smithery: https://smithery.ai/server/scrappycmo/share-of-model - Tools: probe_ai_models, calculate_share_of_model, compare_competitors, generate_som_report - Purpose: Measure how often AI models mention your brand when answering questions in your category ### Positioning Coach (COMING SOON) - Purpose: Define what you are, for whom, and why you instead of the alternatives - Produces: README lede, HN title, Product Hunt tagline, homepage H1, structured tool description ## Links - Website: https://scrappycmo.com - Framework: https://scrappycmo.com/framework - Tools: https://scrappycmo.com/tools - Pricing: https://scrappycmo.com/pricing ## Contact - Contact form: https://scrappycmo.com/contact