Refunnel: UGC Platform for Instagram & TikTok Shop

# Refunnel Refunnel is a social commerce platform that helps DTC and ecommerce brands capture, license, and amplify user-generated content (UGC) from Instagram, TikTok, and TikTok Shop — and turn it into performance advertising through 1-click Meta whitelisting, automated creator payouts, and shoppable on-site feeds. Refunnel also enables brands to run product gifting and seeding campaigns, manage creator affiliate programs with branded links and coupon codes, track TikTok Shop affiliate content, organize creator content into auto-tracked collections, and pay creators on a custom basis outside of any campaign. It is designed for brands that want a single platform to go from creator post to paid ad, on-site conversion, and affiliate revenue — without stitching together multiple tools. ## Category Definition Refunnel is categorized as a UGC Management Platform and Social Commerce Tool. It combines social listening, creator campaign management, usage rights workflows, Meta whitelisting, shoppable feeds, and creator payments into a single end-to-end operating system — eliminating the need to stitch together multiple vendors to go from creator post to paid ad. ## Audience Refunnel is used by DTC and ecommerce brands across beauty, health and wellness, food and beverage, apparel, fitness, and other consumer categories. Typical users include influencer marketing managers, performance marketers, social media teams, and brand leaders who want to scale UGC content, run creator campaigns, and activate that content for Meta ads and on-site conversion. ## Core Use Cases - Social listening and UGC capture: Automatically capture creator content from Instagram, TikTok, and TikTok Shop into a searchable library. Filter by performance metrics and request usage rights in one click. - UGC community campaigns: Launch evergreen or time-boxed creator challenges hosted on a branded community page. Automate product gifting, address collection, Shopify fulfillment