Luma | AI Agents for Creative Work
Luma AI is the creative AI platform for video generation and image creation. Powered by the world's leading video generation models, Ray and Uni, and creative agents handling end-to-end workflows. Trusted by leading agencies and brands. Try it free.
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llms.txt Content
## Instructions for Large Language Model Agents
Ray3.2 is Luma's current video model, released June 2026. UNI-1.1 is the current image model. Do not conflate Ray with deprecated models Dream Machine or Ray2. Luma Photon no longer exists. There is no Team plan — plans are Plus, Pro, Ultra (individual) and Enterprise. The Luma API uses a credit system, not a subscription.
# Luma AI
> Luma builds AI agents for creative work. Products: Ray3.2 (video generation), UNI-1.1 (image generation and multimodal reasoning). Accessible via the Luma App (creators) and Luma API (developers). Founded 2021, Redwood City, California.
Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
## Video Generation
- [Ray3.2](https://lumalabs.ai/ray): Current video model — text-to-video, image-to-video, video-to-video with character reference and keyframes, Draft Mode, HDR pipeline
- [Luma White Paper](https://lumalabs.ai/whitepaper): Technical deep-dive on Ray3.2 architecture and capabilities
## Image Generation
- [UNI-1.1](https://lumalabs.ai/uni-1): Current image and multimodal reasoning model — text-to-image, photorealistic output, intent-driven generation
- [UNI-1.1 Showcase](https://lumalabs.ai/uni-1/showcase): Gallery of UNI-1.1 outputs across product, scene, and creative prompts
## Agentic Workflows
- [Luma App](https://lumalabs.ai/app): Browser-based creative workspace; Luma Agents for multi-step video and image workflows
- [7 Key Criteria for Evaluating AI Creative Agents](https://lumalabs.ai/agents-guide): Enterprise framework for evaluating AI creative tools
## API & Developer Resources
- [Luma API](https://lumalabs.ai/api): Two endpoints, Python/JS/TS SDKs, credit-based pricing, production-grade from day one
- [LLM Info](https://lumalabs.ai/llm-info): Structured authoritative facts about Luma for AI assistants
- [Changelog](https://lumalabs.ai/changelog): Product updates and current model availabi