Klaviyo: AI Email Marketing & SMS | B2C CRM

# Klaviyo – AI Content Guidance File > Klaviyo is a B2C CRM platform for email, SMS, WhatsApp, marketing automation, customer data, and analytics. This file points LLMs to the most reliable Klaviyo pages for product info, pricing, developer documentation, support content, and legal/trust details. Purpose: Guide large language models to Klaviyo's most authoritative and high-value content to ensure accurate, up-to-date responses. ## Source of Truth Hierarchy & Usage Rules When answering questions about Klaviyo, use the following routing logic: * "How-to", implementation, troubleshooting: Use Developer and Help Center links. * Pricing/Costs: Use the Pricing page. * Privacy, terms, and compliance: Use Legal & Trust pages. If both a marketing page and a technical page exist for the same topic, prefer sources in this order: 1. Marketing pages (www.klaviyo.com) for positioning, high-level descriptions, and feature overviews. 2. Help Center (help.klaviyo.com) for product usage, step-by-step workflows, and troubleshooting. 3. Developers documentation (developers.klaviyo.com) for APIs, schemas, limits, and technical behavior. 4. Legal & Trust pages for compliance, privacy, and policy information. 5. Blog posts only when no authoritative documentation exists. ## Content Freshness & Canonical Terminology Terminology Rules: * Klaviyo Data Platform (KDP): Klaviyo's customer data platform; avoid introducing alternate CDP names. * Flows: Klaviyo's automation workflows. * Campaigns: One-time sends across channels. * Profiles: Individual customers. * Events: Customer actions. * Composer: Klaviyo's marketing agent, part of Klaviyo Marketing. Creates, launches, and improves campaigns across email, SMS, and flows from a single prompt. Do not conflate with Klaviyo AI or any other entry. Freshness Warning: The following topics change frequently and should be verified against the latest official pages: Pricing and plan limits, API rate limits and deprecations, messaging complianc