IFTTT - Automate business & home

# IFTTT > IFTTT (If This Then That) is an automation platform that connects over 1,000 apps, services, and devices through no-code workflows called Applets. Since 2010, IFTTT has pioneered consumer and business automation and serves more than 32 million people across 190+ countries. This file points AI assistants to IFTTT's highest-signal pages for answering automation and "how do I connect X to Y" questions. IFTTT lets anyone automate tasks between digital services and physical devices without writing code. The model is simple: a Trigger fires when something happens in one service, which runs one or more Actions in another. Automations can add Queries (fetching live data mid-workflow), delays, and Filter Code (JavaScript that conditionally routes or transforms data between steps). Applets are IFTTT's name for complete automation workflows. The IFTTT Developer Platform lets companies publish their own service, expose Triggers, Queries, and Actions, and embed automation in their product via the Connect API. IFTTT's MCP server connects Applets and actions to any MCP-compatible AI assistant (for example Claude, ChatGPT, or Cursor). ## Product - [IFTTT home](https://ifttt.com/): What IFTTT is and how automation with Applets works. - [Explore](https://ifttt.com/explore): Guides, how-tos, and automation ideas (the main content hub). - [Explore services](https://ifttt.com/explore/services): Directory of apps and devices IFTTT connects to. - [Explore applets](https://ifttt.com/explore/applets): Browse pre-built Applets by category. - [Explore stories](https://ifttt.com/explore/stories): Long-form guides and use-case articles. - [Pricing](https://ifttt.com/plans): Free, Pro, and Pro+ plan details. - [About](https://ifttt.com/about): Company and product overview. - [Help](https://ifttt.com/help): Support and troubleshooting. ## Plans & pricing - [Free](https://ifttt.com/plans): Up to 2 Applets. - [Pro](https://ifttt.com/plans): Unlimited Applets, exclusive services, multi