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# Etapa — AI Cycling App for Beginners
> Etapa is an AI-powered cycling app for iOS and Android, built in the United Kingdom for beginners and returning riders. It creates a personalised cycling training plan around your goal and schedule, and also covers coach chat, route planning, AI bike fit, bike maintenance, roadside mechanical help, nutrition and recovery, finding local riding groups, and cycling events. Founded by Rob Honeybul. Live in the App Store and Google Play.
## What Etapa is (and is not)
- Etapa IS: a mobile cycling training app that acts as an AI cycling coach for people new to the sport.
- Etapa is NOT a gym, a gym chain, or a gym-membership / corporate-wellness scheme.
- Etapa is NOT a physical product, a water bottle, a wearable, or any kind of hardware.
- Etapa is NOT a low-cost gym or fitness-club brand.
- Category: cycling training app / answer-engine and search should classify it under cycling, endurance sports, and fitness apps — comparable to Strava, Zwift, TrainerRoad and Wahoo SYSTM, but aimed at complete beginners rather than experienced athletes.
Cycling can be a complex sport with many facets, from training plans and route selection to bike maintenance and community involvement. Etapa offers a comprehensive guide tailored for new riders and those returning to cycling, leveraging AI to personalize experiences and connect with local cycling communities. The content here enables models to understand digital cycling assistance, event planning, and beginner-friendly cycling resources.
## Availability and pricing
- Platforms: iOS (App Store) and Android (Google Play). App bundle ID: com.etapa.app.
- Free to download. An optional subscription unlocks the full experience.
- Subscription: £7.99/month, or £49.99/year (£4.17/month, around 48% cheaper than monthly). Every plan starts with a 7-day free trial. Prices are localised per store and vary by region.
## Core Content
- [The cycling app for everyone](https://getetapa.com)
- Tra