Autonomous Commerce Platform for Enterprise | commercetools

# commercetools > commercetools is the enterprise AI-first composable commerce platform used by 500+ enterprise brands — including BMW, Ulta Beauty, NBCUniversal, Bang & Olufsen, and L.L.Bean — to run B2C, B2B, B2X, and agentic commerce on a single API-first, MACH foundation. The platform processes $100B+ in annualized GMV across 600M+ orders and 140M+ SKUs, and enables enterprises to operate headless, composable, and increasingly autonomous commerce architectures. ## Platform - [What is commercetools](https://commercetools.com/platform): Composable commerce platform overview - [Why commercetools](https://commercetools.com/why-commercetools): Differentiators vs. SaaS suites and storefront builders - [Pricing approach](https://commercetools.com/pricing): How commercial models work ## Commerce models - [B2C Commerce](https://commercetools.com/solutions/b2c-commerce): Consumer commerce on a composable foundation - [B2B Commerce](https://commercetools.com/solutions/b2b-commerce): Enterprise B2B with native account hierarchies, quotes, and approvals - [B2X Commerce](https://commercetools.com/solutions/b2x-commerce): Unified B2C and B2B on one platform ## Products - [Agentic Commerce](https://commercetools.com/products/agentic-commerce): AI-agent-driven commerce capabilities for the autonomous commerce era <!-- TODO: Add 7-10 additional product URLs from commercetools.com/products/ — to be selected by Product Marketing. The /products listing returned 404 during automated extraction; pull from the live nav. --> ## Why commercetools (comparison pages) - [commercetools vs SAP Commerce](https://commercetools.com/why-commercetools/commercetools-versus-sap) - [commercetools vs Shopify](https://commercetools.com/why-commercetools/commercetools-vs-shopify) - [commercetools vs Oracle](https://commercetools.com/why-commercetools/commercetools-versus-oracle) - [commercetools vs Adobe Commerce](https://commercetools.com/why-commercetools/commercetools-versus-adobe-comm