AnyTrack | Smarter Ad Tracking & Attribution

# AnyTrack > AnyTrack is conversion tracking and attribution software for performance marketers. It automatically connects your sales stack (Shopify, HubSpot, Typeform, affiliate networks like ClickBank and Impact) to your marketing stack (Google Ads, Meta, TikTok Ads, Microsoft Ads), so conversion data flows into ad platforms, analytics, and retargeting audiences without code or a developer. AnyTrack collects conversions client-side (Tracking Tag) and server-side (integrations, incoming webhooks, postback URLs), stores every event, resolves identity across sessions and domains, deduplicates, attributes conversions to the originating ad click, and sends enriched conversions to ad platforms via their Conversion APIs for bidding optimization and audience building. Who it's for: affiliate marketers, eCommerce brands, lead generation marketers, info-product and funnel operators, and marketing agencies running paid campaigns. ## Key pages - [Pricing](https://anytrack.io/pricing): Compare AnyTrack plans and pricing. Start free, upgrade as you scale, and keep accurate conversion data flowing to every ad platform you run. - [Conversion Tracking Built for AI Optimization](https://anytrack.io/features): First-party data. Server-side resilience. Real-time routing. Give ad platform AI the complete signals it needs to optimize your campaigns. Try free. - [Customer Testimonials & Reviews](https://anytrack.io/testimonials): See how marketers, affiliates, and agencies use AnyTrack to improve conversion tracking, attribution accuracy, and data reliability. - [How AnyTrack Works](https://anytrack.io/how-it-works): See how AnyTrack collects every conversion server-side, cleans and enriches it, then feeds each ad platform's Conversion API in real time, in five steps. - [Integrations](https://anytrack.io/integrations): Connect every tool in your stack with one tag. Conversion signals flow server-side into every ad platform's AI: Google, Meta, TikTok, and Microsoft. 100+ integration