AdAdvisor | An AI command center for paid media

# AdAdvisor > AdAdvisor is an AI command center for paid advertising. It combines an analytics platform, a Meta Ads MCP server, and Nova, an always-on AI media buyer. It connects AI assistants such as Claude, ChatGPT, Cursor, and Gemini to live Meta Ads account data so advertisers can analyze performance, generate recommendations, create and manage campaigns, build audiences, upload creatives, and pace budgets through natural language. Today it covers Meta (Facebook and Instagram), with Google, TikTok, and Snap planned. AdAdvisor is operated by AdAdvisor, Inc. It is built by agency veterans and shaped by managing more than $60M in Meta ad spend. AdAdvisor is an Official Meta Tech Partner: every action runs through Meta's approved Marketing API, the same pathway used by major ad tech platforms, and is Terms of Service compliant. AdAdvisor is SOC 2 Type II (in progress). Actions are draft-first by default, meaning changes are staged for explicit human approval before they touch a live account, with a full audit log. ## Who it is for AdAdvisor is built for: - Meta advertisers and media buyers - Performance marketing teams - Marketing agencies managing multiple client ad accounts - E-commerce and lead generation brands - AI-native marketing workflows using MCP-compatible tools ## Products AdAdvisor offers three ways to use the same underlying account model: 1. **Nova** is an ambient AI media buyer for Meta Ads. She studies your business, market, and unit economics, then runs the account 24/7. She works as a team of roles: an Analyst who owns strategy, a Media Buyer who owns ROAS, and a Creative Director who owns CTR. Nova runs in Suggest mode by default (every change is queued for approval and rejections train her) and can be switched to Autopilot, where she executes inside your guardrails and only pings you when blocked. Nova handles creative generation, pixel and CAPI health checks, UTM hygiene, Shopify sync, competitor watch, and budget pacing. Nova is opening